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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    And among the separate mobile URL approaches, not having an alternate URL tag was the most common error 61 percent of the time. However, when it comes to implementation errors, the results are in: responsive design has the propensity for much less...

  2. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...

  3. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.

  4. Videos Dominate Universal Search Results 65% of the Time [Study]

    In its latest research, Searchmetrics studied the universal search results for millions of keywords over the course of one year (2013) to gauge what has recently changed, and how. Our general observation is that over the course of 2013, the...

  5. Google Censorship Ruling in Canada Has Worldwide Implications

    This begs us to ask the question: Just how much censorship control should a government have over search engines? Over the last few years we've seen an increasing number of instances where Google was ordered to remove less than favorable results, or...

  6. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    The conference's keynote speaker is Bing's Senior Product Manager Duane Forrester, who will share trends on search over time and across platforms. SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks.

  7. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Another term that's been gaining search interest year-over-year is "back to school sales [year]". To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report...