SEO News

Over Time

RSS
  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    You might remember another study back in June 2013 from Custora that showed the organic acquisition channel held the most value over time (i.e.customer lifetime value) for ecommerce sites. A study by Shop.org and Forrester Research shows 85 percent...

  2. How to Optimize Your Content Strategy With Social Listening

    Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the most popular social networks. While you could jump on your blog and create the next Top 10...

  3. Marin Adds Google Shopping Campaign Management

    Automate bid strategies based on product-specific revenue targets, optimizing bids in real time. The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    PR agencies closely guard and nurture their media contacts list, building these relationships over time to help their clients. Continue to keep up the social media interactions and promote and share their future articles, even if they don't pertain...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Intent-Driven Audiences (IDA): New technology innovations...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Imagine if your company were to get 4 million to 5 million new brand advocates over a short period of time? Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity...

  7. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Over time, as you keep churning out content, your quality starts to suffer. An increasing feeling of being overwhelmed and dismayed over the lack of quick results. Content that doesn't get to those who would benefit from it because there's no time...