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  1. Disney Dominates Halloween Keyword Ad Spend

    Over the same time period, $67,000 was spent on keywords for costumes that contained the word "sexy," with another $42,000 was spent on keywords that fall into the "adult" category, such as French Maid, Playboy Bunny, Bond Girl, and Jessica Rabbit...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In my previous posts about Panda, I’ve hammered one important point over and over again. If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from a Panda standpoint.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Do not hire full-time employees too early or they will drag you down if a big client cancels. I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones were getting...

  4. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  5. Know Your Platforms: AdWords vs. AdWords Express

    If over the long term, you don’t think you’ll have time to manage online campaigns successfully and you don’t anticipate hiring a consultant or agency, AdWords Express is for you. This option is ideal for small and medium-sized business owners who...

  6. Google Adjusts Standards for Newsworthy Material

    Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results. A Google spokesperson told Search Engine Land that they "will be pulling from all over the Web, which means that we will...

  7. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. They may not recognize it, but we sure should, because just as our job changes each time search engines...

  8. Drive Your Clicks In-Store With Local Inventory Ads

    The product is still very new and I expect to see the new features that launch over the next few quarters, which should help us measuring the impact of these campaigns at our in-store tills. If a user is within a certain distance from a store, a...

  9. "Content Performance Marketing" – 3 Steps to Future Success

    Pair that with data on trending topics over time, and what’s happening now. Gauge demand by looking at the historical performance of your Web content over time, observing the peaks and meadows. That means taking those real-time insights, and...