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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Do not hire full-time employees too early or they will drag you down if a big client cancels. I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones were getting...

  2. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  3. Know Your Platforms: AdWords vs. AdWords Express

    If over the long term, you don’t think you’ll have time to manage online campaigns successfully and you don’t anticipate hiring a consultant or agency, AdWords Express is for you. This option is ideal for small and medium-sized business owners who...

  4. Google Adjusts Standards for Newsworthy Material

    Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results. A Google spokesperson told Search Engine Land that they "will be pulling from all over the Web, which means that we will...

  5. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. They may not recognize it, but we sure should, because just as our job changes each time search engines...

  6. Drive Your Clicks In-Store With Local Inventory Ads

    The product is still very new and I expect to see the new features that launch over the next few quarters, which should help us measuring the impact of these campaigns at our in-store tills. If a user is within a certain distance from a store, a...

  7. "Content Performance Marketing" – 3 Steps to Future Success

    Pair that with data on trending topics over time, and what’s happening now. Gauge demand by looking at the historical performance of your Web content over time, observing the peaks and meadows. That means taking those real-time insights, and...

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. SEO is probably part of your job description, but unless it’s also part of...