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  1. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Unfortunately, that situation is all too common, as businesses outsource SEO and aren’t tracking what those third parties are doing. Based on the amount of Penguin work I do, that meant one thing. Matt just threw a serious wrench into my Friday...

  2. 5 Reasons Why People Hate International Search Marketing

    OK, maybe I’m exaggerating a little bit, but the reality is, it’s hard to find someone you can trust to do a good job if you’re going to outsource the work. Personally, I love international search marketing and am very passionate about it.

  3. The Quick Guide to Developing Customer Personas

    Outsource to a difference audience: Consider using tools like Mechanical Turk to get a more unbiased sample of research participants. By now most marketers have heard the word "personas" buzzing around the industry and how we need to know our...

  4. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    An in-house analyst won’t be able to outsource some of the lower end work, and you can create better efficiencies, and monetize at lower or equal rates to an SEM analyst. However, all industries come to maturity, and our industry is no exception.

  5. Why Email Marketing Shouldn't be an Ugly Stepchild

    If you don’t have the bandwidth or discipline to work with the software, outsource it. In a world dominated by tweets, Likes and +1's, most marketers aren't excited by email marketing any more. Marketing is about hype and the shiny new thing...