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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The best way to conduct testing while maintaining your core momentum is to create tests outside of your core campaigns when possible, and establish reporting that segments the performance of your core campaigns against those of your testing...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Specifically, I’ll cover what I’m calling "Panda tremors," or increases and decreases in traffic over time since the algorithm update rolled out on May 20. During my Panda work over the years, I’ve found that some webmasters are simply too close to...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    The conference's keynote speaker is Bing's Senior Product Manager Duane Forrester, who will share trends on search over time and across platforms. An important part of this is having good representation from local practitioners as well as outside...

  4. Pre-PPC Strategies For Launching a New Product

    A vegan mother of two kids still at home who works outside the home, lives in a big city or suburb of a big city, and whose total household income exceeds $75,000. In the above screen shot, we see that women over the age of 25 who like Whole Foods...

  5. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Interestingly, two of these new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. On the need for bulk actions and automated bidding enhancements...