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Outside Over There

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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Most people spend way too much time agonizing over every word in their blog posts. If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the competition...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Some of the angry moms organized a live protest outside a one of British Outfitters' retail locations. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Because over time it's become a more and more spammy practice, and if you're doing a lot of guest blogging then you're hanging out with really bad company. Look at your metrics for guest blogs you have done in the past and measure the performance...

  4. How to Dominate the Entire First Page of Google

    For your brand domain, head over to Google Webmaster Tools and audit your current site links. The most difficult part of owning your brand terms on the first page of Google is getting other domains outside of your official site to rank organically.

  5. The Pros and Cons of Big Data Democratization

    Time is better spent studying data within the group than training those outside the group. Strict governance over the collection, interpretation, and dissemination of information must be followed. Tighter controls over potentially risky data...

  6. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Thanksgiving will actually be the fastest growing online sales day of the season (up 21 percent over last year) and much of that will be driven by mobile shopping done under the turkey table or while supposedly watching a football game," Adobe...

  7. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    I had hired and trained interns to groom into a more stable position, paid for and managed virtual assistants, hired part-time talent – all outside of LinkedIn. Within 48 hours of posting my recruitment ad for a marketing assistant on LinkedIn, I...