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Outreach

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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    He discussed Beautychoice.com's outreach to the top YouTube channels in the beauty tips category. She's just one of the best known YouTube vloggers (video bloggers), "haul girls", and other beauty content creators who are crushing big brands in the...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Maximizing return on investment is the key to all marketing activity and in digital PR, or outreach, it is critical. Like any relationship building exercise, and let's not be under any preconceptions here as that is exactly what digital PR/outreach...

  4. How to Plan Effectively for Content Marketing in 2014

    You still need to follow the professional rules of media outreach. Further, the relevance of high quality and frequent content around market position is critical. With 2014 just a few days away, and more brands and businesses embracing content...