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Outreach

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  1. Google Celebrates Gay Pride Month, Supports LGBT Employees

    In a post on Google+, Life at Google documented the behind-the-scenes of Google’s outreach this month: Google is celebrating gay pride month in a big way. From its internal committees to its speaker series and fundraising events, Google supports...

  2. Defining Authorship: The Difference Between Contributors and Guest Authors

    Your outreach email should be genuine. Build Out Contributor-Based Outreach It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword. To add to the hype, people are completely misunderstanding all of...

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    Repurposing a byline article as a PDF in automation outreach that doesn't get indexed or republished. Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing...

  4. How to Create Compelling Content Based on Learning Styles

    It's also great when it comes to outreach strategy. The answer lies in how they learn. Teach them to act or play their respective sports by showing them how to do it and they would quickly become more lost than an agoraphobic at a protest march.

  5. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    They may not be as authoritative as larger Ivy League schools or major universities, but they’re generally more receptive to outreach and more appreciative of any press or publicity they get because they often don’t get much as the big schools.

  6. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Don't assume you're going to be on an outreach panel just because you were on one last year. At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to...