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  1. 3 Must-Know Findings About Cross-Channel Attribution

    Marketers Are Seeking Actionable Outputs From Their Attribution Efforts. Marketers recognize the power that more sophisticated and integrated measurement can bring and desire more from their existing programs and partners to achieve valuable outputs.

  2. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, in order for content teams to justify more budget and resources, marketers must be able to demonstrate the value of their outputs. Your team may be satisfied with your content outputs, but how are people in the field actually utilizing...

  3. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    Some have also called it Multi-Channel Analytics, but this does not describe the single-view outputs that are common today. SES San Francisco is next week, taking place September 10-13. The comprehensive agenda of this conference will walk you...

  4. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    Inputs, Outputs t working. During the energy crisis of the 1970s, governments scrambled desperately to promote conservation as a method of combating rising demand and uncertain supplies. In Holland, one suburb’s consumption patterns utterly baffled...

  5. Why Bit.ly Pro & Twitter Contributors is great news for large publishers

    The outputs from Bit.ly should allow publishers to create statistically based interfaces that will afford online news readerships a deeper experience of exploration and investigation. Whether it is a good time or not to be in the publishing...