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  1. Mobile Marketing: Connecting With Your Audience on the Move

    Eric also suggests that marketers start thinking about channels as the output of the reporting instead of an input of your marketing strategy. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile...

  2. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Research into creativity has long recognized that stepping out of your normal sphere of working and embracing another discipline – even superficially – can boost creative output significantly. A nexialist was able to see the connections between...

  3. 14 Tips on How to Become a More Efficient SEO Professional

    The following ideas are all tactics I have tried and tested in the past 12 months to help me boost my output. Ultimately, my top tip if you feel you are being unproductive is to take a step back and question your underlying thoughts about your job...

  4. Where to Start When Considering Managing SEO: In-House, Balanced, Agency

    Having this balance also regulates cost and increases output, as the agency will have more of the heavy lifting to do in terms of identifying opportunity and providing the strategy. Organic search is, and will continue to be, a trusted source of...

  5. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    The output was, “for a given URL … a list of backlinks ranked by importance” or relevance. Even in a post Penguin world, SEO professionals are still asking questions such as: What’s the best way to build backlinks that will have a positive long...

  6. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Any more people in a room and communication and sharing breaks up into smaller sub-groups, which makes capturing output that more difficult and ineffective. Don’t always write down the initial idea as often the group will throw it around and create...

  7. Advanced Search Operator Tactics

    The output of this command would translate roughly as intitle:software or inbody:software. By that, I mean the art of doing SEO stripped down, without tons of tools. In a world that is saturated with SEO software solutions, advanced search commands...

  8. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    Once the output feedback gives you marching orders (“We need more customers”), it’s the throughput feedback – attention, desire, message to market match – that lets you know whether your inputs are leading you toward or away from that goal.

  9. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    The moment you connect creative output with a public story engine, a narrative can continue over a period of months or years. With the pecs in motion on the second Old Spice campaign (check out Old Spice Muscle Music on Vimeo, it's hilarious), I am...

  10. Superfish Debuts ShapeRank for Visual Search; Near Matches More Exciting Than Exact

    The simplest way to explain the difference in output is that visual search should be able to identify dogs and then sort them by breed, based on one picture of a dog, whereas image search would require the breed of 'dog' to be named as part of the...