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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets These four major online channelsare: Search engines Comparison websites

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    A critical output of this initial user research and problem definition phase is a well-articulated UX strategy. With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    This will help you see the full picture rather than just focusing on a singular output. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Planning the outcome defines the output: The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. Clearly, content has become the catalyst that has driven a...

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    With content creation, there’s a direct correlation with input/output. The more people that see your content, the better chance you have of achieving your goals, be it developing brand awareness or thought leadership, building links, generating...