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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    This will help you see the full picture rather than just focusing on a singular output. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Planning the outcome defines the output: The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. Clearly, content has become the catalyst that has driven a...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    With content creation, there’s a direct correlation with input/output. The more people that see your content, the better chance you have of achieving your goals, be it developing brand awareness or thought leadership, building links, generating...