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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    With a clearer outlook on the role of content, marketers will be able to chart a course for success during the remainder of 2014. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing...

  2. 26 Free Must-Have Tools for PPC Success

    Microsoft Outlook and Spotify were two that Lisa Sanner from PointIt finds necessary. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper).

  3. Top 10 SEO New Year's Resolutions for a Successful 2014

    Give up the bad habits, and adopt a fresher, longer-term outlook! As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate, reassess, and revisit SEO tactics. In the spirit of a New Year's Eve edition, I'm presenting some...

  4. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    It's not centered on showing the benefits of Outlook or showing why Bing creates a better search experience. However, its recent campaign may just be the worst yet. You've probably seen it. Actually, Microsoft has gone out of its way to make sure...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Going it alone, without the support of a technological foundation to track a web presence on a daily basis for the purpose of ranking higher organically in the search engines is like trying to do email marketing by BCCing your list from MS Outlook...

  6. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in revenue by 2016. Full disclosure: I'm the author of that forecast, so I decided to provide an exclusive breakdown of some of the mobile...

  7. Facebook Store Revenue Among SMBSs Increases 38%

    Last quarter, we spoke with Ruslan Fazlyev, CEO and founder of Ecwid, Inc.on his outlook for F-commerce, given the negative perception created when major players like JCPenney and Nordstrom threw in the towel and closed their Facebook stores.