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Outlook

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  1. 26 Free Must-Have Tools for PPC Success

    Microsoft Outlook and Spotify were two that Lisa Sanner from PointIt finds necessary. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper).

  2. Top 10 SEO New Year's Resolutions for a Successful 2014

    Give up the bad habits, and adopt a fresher, longer-term outlook! As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate, reassess, and revisit SEO tactics. In the spirit of a New Year's Eve edition, I'm presenting some...

  3. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Whether you maintain them in Excel, Outlook, or within a CRM system, it's imperative to be proactive in exporting, downloading, and managing human relationships. Time is money and the clock is ticking in the race to acquire, decipher and leverage...

  4. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    It's not centered on showing the benefits of Outlook or showing why Bing creates a better search experience. However, its recent campaign may just be the worst yet. You've probably seen it. Actually, Microsoft has gone out of its way to make sure...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Going it alone, without the support of a technological foundation to track a web presence on a daily basis for the purpose of ranking higher organically in the search engines is like trying to do email marketing by BCCing your list from MS Outlook...

  6. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in revenue by 2016. Full disclosure: I'm the author of that forecast, so I decided to provide an exclusive breakdown of some of the mobile...

  7. Google Display Network Campaigns: Most Common Mistakes Search Marketers Make

    Here’s why what you tried before didn’t work – and here’s how to change your outlook. You live search. You breathe search. You eat negative keywords for lunch and cook up scrumptious ROIs for dinner. The best part of your day is getting knee-deep...

  8. Facebook Store Revenue Among SMBSs Increases 38%

    Last quarter, we spoke with Ruslan Fazlyev, CEO and founder of Ecwid, Inc.on his outlook for F-commerce, given the negative perception created when major players like JCPenney and Nordstrom threw in the towel and closed their Facebook stores.