SEO News


  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Action: Get desktop and mobile organic landing page metrics next to each other to identify and optimize outliers. By establishing your own benchmarks in how mobile is performing when compared to desktop, then further categorizing by page type and...

  2. 4 Ways to Expand PLA Success in 2014

    By accessing product-level performance information, marketers can identify the outliers for each product target (soon to be known as product groups) and find ways to optimize their programs. Google's Product Listing Ads (PLAs) have become one of...

  3. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...

  4. 3 Essential Qualities of Enterprise Search Marketers

    If we are to optimize an enterprise-level “Frankensite” that has been stitched together from outliers and acquisitions, then it doesn't hurt to have SEO team members that know how to weave, knit, and sew.

  5. Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI

    Much like in traditional search marketing, you'll want to identify outliers, trends, and commonalities amongst the groups. Search marketing has been one of the few advertising channels that has weathered the recession with flying colors.

  6. Google, Yahoo Speaking More Freely on Click Fraud

    The best technique, he said, is to look for outliers in the data and compare them. I attended the Auditing Paid Listings & Click Fraud Issues session at Search Engine Strategies New York this year, expecting more of the same, but was really quite...