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Outlier

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  1. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Sarah Wood, Unruly COO and co-founder, added, “A wildly successful video ad is usually seen as a black swan, an outlier that's unpredictable and unrepeatable. Unruly Media today is launching an algorithmic tool that allows advertisers to predict...

  2. Yahoo Targets Google, Yellow Pages with New Local Search

    As Yahoo gets better at correlating structured yellow pages data, unstructured web data, and information from various other sources, as well as observing the kinds of queries millions of users are making, I suspect results for these types of...