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  1. Focus on Who, What and How Before Crowdfunding Your Project

    Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. When the campaign is live, comment on key blogs and...

  2. Inbound Marketing in Various Languages

    Many people are becoming increasingly resistant to traditional "outbound" marketing techniques. Baidu places more importance on the quantity of inbound links, where Google focuses on the quality. Consumers are no longer passive recipients of direct...

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    The Panda update targeted low value on-page optimization focusing on duplicate content and spammy outbound links, while Penguin is targeting largely inbound links, dropping the rankings of sites/pages that might have unnatural links pointing to them.

  4. Google Search Plus Your World: The Peer to Peer Evolution Continues

    Instead, they instituted the PageRank metric that essentially turns each search result into a popularity contest, with the most popular web pages having the most votes via their outbound links. Webmasters and SEO experts have been arguing heatedly...