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  1. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Expectedly, we found that Instagram, which has a simple integration with Twitter, ruled the outbound links. I analyzed volume of keyword mentions as well as some elements of tweets (like the existence of an image, a link or a hashtag) and charted...

  2. How Link Building Changed in 2013

    Tales of unfairly penalized sites were everywhere and many webmasters decided to either nofollow all outbound links or just not link at all. Every year, link building gets harder. There were a few others, but in terms of ones that affected link...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are...