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  1. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    Facebook also unveiled the new Timeline-styled Facebook Pages for brands, businesses, and organizations this week. From there, they will show up in users' news feeds if they have liked the brand, as well as in the news feeds of their Facebook friends.

  2. Boston Globe Adopts Open-Source Neighborhood News Mapping Platform OpenBlock

    The Boston globe is among the early adopters of OpenBlock, an open-source platform that offers news organizations the possibility to display local news data on clickable neighborhood maps. Other news organizations who stepped in are The Columbia...

  3. Half of British and Irish Marketers Use SEO for PR Purposes

    However, just over four in 10 marketers in the UK and Ireland said that they did not have the in-house digital skills to develop a sound online PR strategy, while 31.2% indicated that their organizations did not fully understand the business...

  4. SEO for Publishers: News and Sports are Slow to Adopt SEO

    Today we'll chat about the slow adoption of SEO by news organizations. We've discussed the slow acceptance of search engine optimization (SEO) by e-commerce sites that depend on feeds to distribute information about their products online.

  5. Print Journalists Optimistic...Or Not

    According to The State of the News Media 2008, "Most news organizations have fewer people to gather and report. For example, when asked how they acquire information about a company, the journalists who were surveyed cited company Web sites (89...