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  1. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    From there, they will show up in users' news feeds if they have liked the brand, as well as in the news feeds of their Facebook friends. And mobile advertising has finally come to the eight-year-old digital giant, as a premium ad buy also renders...

  2. Social Media Marketing 101, Part 2

    To start the conversation mining process, you should subscribe to RSS feeds of news alerts related to your company and brands on Google News, as well as saved searches on Technorati. Where possible, subscribe to RSS feeds from these sites, so that...

  3. Of Local Search, Love Meters, and Raking Leaves

    As Krillion's data drills down to product feeds at 40,000 individual retail locations (Home Depot, Target, Wal-Mart), these listings will promote in-stock merchandise at the closest stores. As argued last month, local search's measurability and...

  4. Convincing the Executive Team to Invest in SEO

    Read Industry News – Subscribe to search newsletters or RSS feeds such as SEW Experts, SearchDay, or ClickZ Experts. You can start with a paid search campaign for instant results, proving the basic concept that search drives traffic and ROI.