It isn't that surprising that all things being equal at that time, that the specific messaging component did perform better than any equal sized but less compelling reason to buy. I often hear the following from marketers: "I tested my ads six...
Few would argue that such things are anything less than marvelous additions to our societies. They've managed to harvest enough information, track enough movement and apply both on a real-time basis, that even if you believe in the law of gravity...
Over-optimization is the practice of trying to make your content and sites relevant to the point of being unnatural. With Google being able to read CSS and find its way around JavasScripting and the inside of a .js file, these scripting techniques...
Still, conference organizers have a responsibility to keep track of who they're selecting, and women have an equal responsibility to make their pitch stand out. First Things First: Is There Really a Gender Bias in Speaking?
It may well be true, at least in some cases in which exclamation points perform better, all else being equal. Case in point is something that I like to call "pixel optimization" within paid search ads: many search marketers run ad tests on things...
Creating structure and shackling people to a time sheet are not equal things. Partly due to Mayer’s standing, but also because the idea of being chained to a desk goes against our industry’s “trendier” ideas of what constitutes a positive working...
All too often I see women being competitive towards each other and putting their emotions first in business as opposed to truly collaborating,” Sandler said. It’s also a reminder that there are talented women around the world capable of doing...
MJ: Everything else being equal (links/social, etc.just talking about on-site…If website A has 1,000 pages of (unique) content indexed and website B has 500, will website A “generally speaking” outrank/outperform website B?
The article is tagged as being written by me, yet it was written by Stephan Spencer, and even says so in the snippet: "About The Author: Stephan Spencer . Some of these predictions may relate to things that you already suspect or believe, but for...
Not all crowdfunding platforms are created equal and that’s a good thing for campaign teams: The Internet certainly has a history of democratizing things. New rules were supposed to take effect by the end of 2012 as part of the JOBS Act (Jump-Start...
New services promising link profile cleansing and webmasters being given the opportunity to disavow the very links they so eagerly went after (and perhaps paid for) not long ago. I've been petty vocal that nothing changed at all other than the...
Additionally, errors in the 500s can be similarly impeding for users and robots in equal measures. A redirect means that users still get to content pages rather than being served a 404 page. Site developers may need to use this file to disallow...
All that being said, there are many legitimate SEOs with as many legitimate uses for black hat SEO tactics, because it’s just a tactic, that when done right can equal quick gains for clients. If you're unable to successfully do this 99.999 percent...
It’s confusing, it’s frustrating, but it’s Google’s game and we’re just playing along because being on their good side tends to equal better sales. The Courage to Change the Things You Can The Serenity to Accept the Things You Cannot Change
The flow of authority passes through a link (amongst a bunch of other things), however not all links are equal. The site is in a niche within the women’s lifestyle sector and evolved from a labor of love into a commercial concern being monetized...
Not all blogs are created equal. Content has to avoid looking sales-pitchy and offer something tangible to those who are being exposed to it. Guest blogging has become the way to get a taste of all those things.
If we assumed that all traffic was equal we'd assume that 3.674 percent of their traffic was branded (determined by establishing what percentage of their traffic was branded when we remove the “not provided” data from the known queries).
This is an odd stance, considering Google AdSense Help essentially tells website publishers to place ads above the fold by noting, "All other things being equal, ads located above the fold tend to perform better than those below the fold.
There are many people who lay claim to being good at SEO, and a scarce few who truly do it well. All of these things go to “scope” and each requires time (either the agency's time or the company’s time).
Your IT team can’t do what’s necessary to fix things that will lead to better rankings/traffic. There’s no search volume for the keywords you’re interested in targeting – no amount of number 1 rankings could ever equal ROI.
