SEO News

Other Things Being Equal

RSS
  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If being present in the first stage wasn't important, then you want to know which keywords (and ads) were present as final-stage influencers. But, like all things, you need to have a plan first. The most obvious of attribution models, linear...

  2. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    And at that, if someone was searching for Florida football teams or Guatemalan predators, your page might have an equal chance of appearing in either SERP. As Google's approach to search and spam control evolved, a great many things changed.

  3. Sequencing the DNA of the Perfect Comment [Study]

    In the study, the users were most likely to respond positively to a comment if the comment has 6+ likes / favorites / votes / thumbs (although if this feature doesn't exist it's neutral, as opposed to if it does exist and the comment has 0 likes...

  4. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Few would argue that such things are anything less than marvelous additions to our societies. They've managed to harvest enough information, track enough movement and apply both on a real-time basis, that even if you believe in the law of gravity...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    All too often I see women being competitive towards each other and putting their emotions first in business as opposed to truly collaborating,” Sandler said. It’s also a reminder that there are talented women around the world capable of doing...