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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Everyone agreed, and they spent the next hour talking about ways to promote and market the campaign. The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a provocative and unpopular...

  2. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    I've visited the Churchill War Rooms in London and always thought that was the right kind of setting to wage a "marketing campaign. For brands that want to keep up with the speed of culture in the 21st century, operating a creative newsroom is one...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Organize the data you need to make decisions (in this order): the business, the site, the channel, the campaign. Jim Brigden, Chief Client Officer, iProspect UK TV watching has recently been outpaced by digital consumption.

  4. Many 2010 Election Results Too Close To Call

    Lisa Murkowski leading her two opponents in an unconventional bid to win a write-in campaign after she lost the Republican primary. Oliverio-McKinley Race Too Close to Call: According to Stacy Moniot of WBOY-TV in West Virginia, "Republican David...