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  1. Pre-PPC Strategies For Launching a New Product

    After the first few interviews from a given ad campaign, you'll be able to tell if you've gotten the selection criteria right, or if you need to try again. You can search for interests, groups, other pages liked, places visited, movies and music...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Everyone agreed, and they spent the next hour talking about ways to promote and market the campaign. The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a provocative and unpopular...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    For a recent GDN campaign we wanted to target parents, specifically moms over the age of 30. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    With a simple, albeit expensive, campaign, Esurance created a story that was featured the next day on media outlets, blogs, and last Wednesday on TV. The #SOTU campaign is a master class in digital media campaign management, and this was one of the...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting functionality, launched TV ad targeting and created the impressive...