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  1. Pricing Models for the Small SEM Shop

    Heather Lloyd Martin on Search Engine Writing, Chris Pirillo Pay-for-performance is normally tied to a commission structure and dependent upon the outcomes of the SEM campaign. How do you go about establishing prices for your search marketing efforts?

  2. Connecting with Customers through Search Market Research

    Heather Lloyd-Martin is the President and CEO of SuccessWorks Search Marketing Solutions and author of the ebook Successful Search Engine Copywriting. If a keyphrase or campaign is not performing up to par, Belanger recommends that marketers mine...

  3. Connecting with Customers through Search Market Research

    Heather Lloyd-Martin is the President and CEO of SuccessWorks Search Marketing Solutions and author of the ebook Successful Search Engine Copywriting. By targeting both "benefit" and "product" keyphrases in their search marketing campaign, they...

  4. Delving Deep Inside the Searcher's Mind

    Heather Lloyd-Martin is the President and CEO of SuccessWorks Search Marketing Solutions and author of the ebook Successful Search Engine Copywriting. These results may tempt site owners to go gaga for Google and ignore other engines in their...

  5. Delving Deep Inside the Searcher's Mind

    Heather Lloyd-Martin is the President and CEO of SuccessWorks Search Marketing Solutions and author of the ebook Successful Search Engine Copywriting. Hotchkiss argued that comprehending how a customer thinks is crucial -- and understanding...

  6. Secrets of Successful Search Engine Optimization

    by Heather Lloyd-Martin, Guest Writer Heather Lloyd-Martin is the President of SuccessWorks. Contact Heather at heather@searchenginewriting.com. Although some people believe that keyphrase research ends after the initial SEO campaign, long-term...