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  1. Pricing Models for the Small SEM Shop

    Heather Lloyd Martin on Search Engine Writing, Chris Pirillo Pay-for-performance is normally tied to a commission structure and dependent upon the outcomes of the SEM campaign. In negotiating a performance-based contract, Boser recommended working...

  2. Leveraging the Global SEM Landscape

    Heather Lloyd-Martin is the CEO of SuccessWorks Search Marketing and Chair of the Direct Marketing Association's Search Engine Marketing Council. Here's advice from global search marketing experts on the campaign intricacies for the European, Latin...

  3. Connecting with Customers through Search Market Research

    Heather Lloyd-Martin is the President and CEO of SuccessWorks Search Marketing Solutions and author of the ebook Successful Search Engine Copywriting. If a campaign is not performing adequately, marketers typically discontinue terms without...

  4. Delving Deep Inside the Searcher's Mind

    Heather Lloyd-Martin is the President and CEO of SuccessWorks Search Marketing Solutions and author of the ebook Successful Search Engine Copywriting. Hotchkiss argued that comprehending how a customer thinks is crucial -- and understanding...

  5. Secrets of Successful Search Engine Optimization

    by Heather Lloyd-Martin, Guest Writer Heather Lloyd-Martin is the President of SuccessWorks. Contact Heather at heather@searchenginewriting.com. Although some people believe that keyphrase research ends after the initial SEO campaign, long-term...