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  1. Pricing Models for the Small SEM Shop

    Heather Lloyd Martin on Search Engine Writing, Chris Pirillo Pay-for-performance is normally tied to a commission structure and dependent upon the outcomes of the SEM campaign. In negotiating a performance-based contract, Boser recommended working...

  2. Connecting with Customers through Search Market Research

    Heather Lloyd-Martin is the President and CEO of SuccessWorks Search Marketing Solutions and author of the ebook Successful Search Engine Copywriting. If a campaign is not performing adequately, marketers typically discontinue terms without...

  3. Delving Deep Inside the Searcher's Mind

    Heather Lloyd-Martin is the President and CEO of SuccessWorks Search Marketing Solutions and author of the ebook Successful Search Engine Copywriting. Hotchkiss argued that comprehending how a customer thinks is crucial -- and understanding...

  4. Secrets of Successful Search Engine Optimization

    by Heather Lloyd-Martin, Guest Writer Heather Lloyd-Martin is the President of SuccessWorks. Contact Heather at heather@searchenginewriting.com. Although some people believe that keyphrase research ends after the initial SEO campaign, long-term...