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  1. Understanding Negative SEO & How to Defend Your Website

    It’s very risky for a business to engage in a negative SEO campaign. Below are some notes on tactics that were part of what was considered to be a successful negative SEO campaign. A negative SEO campaign will identify the weaknesses of your site...

  2. Does Google Allow Good Google Bombs?

    Several Jewish and anti-defamation groups joined together in a coordinated Google bombing campaign to push that result down in the SERPs, and the results of that bomb can still be seen today. The lines between legitimate SEO, paid links, and Google...

  3. SEMDirector Offers Accountability to Enterprise SEMs

    Fifty Questions You Need Answered Before Starting Your SEO Campaign, Search Engine Land SEMDirector has mapped the company’s entire campaign structure so that the CMO can see the performance of every campaign globally through one interface.