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  1. SearchDay | Battling Click Fraud

    Battling Click Fraud is Important for All Involved SEW EXPERTS: SEM CROSSFIRE Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. Part II SEW EXPERTS: PROFITABLE PPC Last week's discussion of Google...

  2. SearchDay | 7 Social Media Predictions for 2009

    Search Ad Quality Score 101, Part 2 SEM 101 Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off...