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  1. SearchDay | When to Run Away from an SEO Company

    When to Run Away from an SEO Company SEW EXPERTS: SEM CROSSFIRE There are some tactics that should raise a red flag if your SEO company tries to sell them to you. SEW EXPERTS: INTERNATIONAL SEM Search activity at Yandex grew by 94 percent this...

  2. SearchDay | Most Corporate Social Media Efforts Will Fail

    Extortion SEO Sanctioned by Google SEW EXPERTS: SEM CROSSFIRE Google has taken a hard-line approach to link buying, but they've left the door open for another profitable niche: extortion SEO. I run a AdWords campaign using Google's URL builder to...

  3. SearchDay | Setting up PPC Campaigns 101

    Behavioral Targeting: Profiling or Perfecting User Experience SEW EXPERTS: SEM CROSSFIRE Some see behavioral targeting as the ultimate marketing tool. Setting up PPC Campaigns 101, Part 1 SEW EXPERTS: SEM 101 Are you starting a pay-per-click...

  4. SearchDay | Battling Click Fraud

    Battling Click Fraud is Important for All Involved SEW EXPERTS: SEM CROSSFIRE Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. In every campaign just about every meaningful, high converting and high...

  5. SearchDay | Universal Search Should Be a Plus

    SEM CROSSFIRE Could our industry's Big Three replace the old ones? Keyword Discovery 101, Part 1 SEM 101 Developing proficiency for identifying and refining your keywords crosses many disciplines. It's important to think about a strategy for your...

  6. SearchDay | SEO Dreams are Made of This

    Creating Simple, Yet Impressive Charts SEM CROSSFIRE Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide the data is with charts.

  7. SearchDay | President 2.0

    Creating Simple, Yet Impressive Charts SEM CROSSFIRE Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide the data is with charts.

  8. SearchDay | Maintaining Your Image in the SERPs

    SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Porn and Gambling: Canaries in the SEM Coal Mine? Maintaining Your Company's Image in the SERPs BIG BIZ...

  9. SearchDay | The Organic and Paid Balancing Act

    SEO During E-Commerce Application Development SEM CROSSFIRE E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization.

  10. SearchDay | Measuring a Text Ad's Effectiveness

    Google's New Tools for Site Link Strengthening SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience.