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Other Campaign Sem Agency Issues

  1. Reputation Management: PR vs. Search vs. China’s Water Army

    Mengniu, a dairy giant in China, was exposed last October for paying $42,000 to a PR agency, which hired an online water army to smear its competitors’ on the country’s up and coming microblog that consumption of their products will lead to...

  2. You Can't (NOT) Afford to Invest in SEM Analytics

    Taking just 10 percent of an SEM campaign, Zaharias said, would be enough data for multivariate testing, to draw conclusions on a variety of conversion points. Before the Summit event in Salt Lake City, I sat down with Chris Zaharias, Omniture's...

  3. SEW Experts: Keywords Without Ego

    In today's SEM Agency Issues column, "Keywords Without Ego," William Flaiz explains that high search frequency does not necessarily denote a great keyword, and ranking for a popular term does not a successful campaign make.

  4. SEW Experts: Optimization by Numbers

    In today's SEM Agency Issues column, "Optimization by Numbers," William Flaiz discusses ways to keep track of what is working, and identify which channels you should invest in further or pull the plug.

  5. Highlights from the SEW Blog: April 7-11, 2008

    Google Will Not Kill the Agency Star, Says Publicis CEOWhile the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. SEW Experts: SEM Tools of the ExpertsThere are a...

  6. Highlights from the SEW Blog: February 25-29, 2008

    SEMPO Running Agency Salary SurveyHaving successfully completed an in-house search marketers' salary survey, the Search Engine Marketing Professional Organization is conducting an online salary survey of agency-based search marketers.