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  1. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    On Day 3, the morning roundtable is entitled "SEM Then -) Dan Siroker, Co-founder of Spreadly and Former Obama Campaign Online Director, will retell the story about what went into securing the 70 million votes for Barack Obama in 2008.

  2. PPC Bid Management 101

    Omniture: Omniture has established a great reputation as an SEM tool vendor. Many times the cost, implementation and complexity of the campaign is too high to justify, given the results. Basically you need to account for the time and cost...