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  1. SEO vs. SEM Timelines: A Medical Analogy

    SEM = Pain Meds The following graph shows how your pain meds (SEM) can be weaned down as your antibiotics (SEO) begin to take affect. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification.

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. SEM CTC's are unlike traditional print or even online display campaigns that have a click to...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? YouTube is already killing it with their video ad campaign product. Social media advertising is what traditional search engine marketing...

  4. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Get all of the stakeholders together and create the plan for SEM holiday promotion plan. Rushing your holiday SEM promotion plans will lead to poor execution and poor results. Most SEM holiday-related articles are focused on e-commerce campaigns...

  5. Local Keyword Research: 3 Ways to Use Google

    Knowing which queries Google is pushing users toward is another good place to start when defining what keywords to build SEM campaigns around. The foundation to any search marketing campaign begins with extensive keyword research to identify what...