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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian, Finding the Sweet Spot for Search and Social Investment

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a provocative and unpopular marketing campaign. Everyone agreed, and they spent the next hour talking about ways to promote and...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Don't think for a moment that NASA masterminded a PR campaign that brought the Apollo missions into our living rooms. Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts...