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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a provocative and unpopular marketing campaign. Everyone agreed, and they spent the next hour talking about ways to promote and...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Don't think for a moment that NASA masterminded a PR campaign that brought the Apollo missions into our living rooms. Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The campaign had been live for about two weeks, and it wasn't going well at all. Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. We can post videos, do a print and social campaign, and create a positive...