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  1. As Goes Paid Search, So Goes the Election?

    From May to October 2012, the organizations sponsoring political paid search experienced an average click-through rate of 4.5 percent on their ads compared to an average of 3.6 percent for non-political ads running during the time, suggesting that...

  2. Obama Beats Romney Early in Digital Marketing Race

    Digital is providing a fast, dynamic, and increasingly influential battleground for political campaigns, and in many ways both sides are still figuring a lot of it out. The 2008 election helped usher in the era of digital marketing in presidential...

  3. The Dangers of a One-Dimensional Link Building Plan

    Just as we don't want votes to be purchased in political elections because it would bias the results, purchased links bias the search algorithms. Perhaps you're considering a wide range of campaigns. More importantly, this link distribution sends...

  4. Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy

    Political figures like President Obama need to appeal to passions and interests, as a New York Times Magazine article put it. CPA, CPL, and CTR are short-term, campaign-specific metrics that should be analyzed across multiple campaigns, multiple...

  5. UK Election 2010: Personal Democracy Forum (#pdfge2010) Action Replay

    From the US, speakers included two of the most sought after political strategists, Mindy Finn of The Next Right and Joe Trippi, along with Andrew Rasiej, founder of PdF. Also speaking were the senior strategists behind the online campaigns from the...

  6. News Blogs Are Becoming the New Online Newspapers

    The State of the News Media 2009 added, "And the video site YouTube also became a major delivery system for people to get news posted and recommended by friends and associates, and often from political campaigns.