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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Over the years, search marketers have gotten very proficient at testing elements of their campaigns to drive optimal performance and find best-fit combinations. Many search marketers have learned the value of reporting on KPIs such as return on...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Segment and refine each one-store campaign to inform your store performance metrics, and determine brick-and-mortar sale correlation with particular mobile campaigns. Paid search marketers can gain a ton of insight from GMB to inform PPC targeting...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.