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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. Creating a search campaign using the campaign type...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex...

  3. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. However, no company that can afford a proper SEM should turn over their campaign keys to Google. Before you put in any large sums of money into a campaign, test and see if these ads...

  4. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Just looking at one account over the past seven days there were about 600 different search phrases that were not in the campaign, but were displayed for queries. The finer things in life often are the best and I find that the finer tuning points in...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...