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  1. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. Campaign Performance Review Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and optimize for best performance.

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips...

  3. Tell Me Three Times: A 3-Pronged PPC Balance System

    Several months later, I was performing some AdWords cleanup and revisited the beekeeping campaign. Based on several hundred survey responses, I commissioned the ebook, while I took the AdWords campaign offline while waiting for the finished product.