SEO News

Other Campaign Performance Placement Targeting

RSS
  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can find these mobile apps within the Placement Performance Report. Review your placement reports. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the...

  2. A Strategy Map for Google Display Network Success

    Placement Targeting You may find that certain targeting methods work better for your campaign. If you have a wide array of targeting methods within your account, then you will be able to mitigate any unstable times within one specific campaign as...

  3. Audience Targeting in Mobile: 4 Key Elements of Context

    Beyond the obvious time zone difference that would surely affect ad placement timing, there is no need to promote breakfast sandwiches all day, and promoting lunchtime soup specials during the evening hours would most likely miss the mark as well.

  4. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Excluding a placement at the campaign level means that no ad group will display ads on that site, and this is a broad stroke for a GDN campaign. If you see a website within your placement performance report that is generating clicks but no...

  5. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    You have to be smart, run placement performance reports and exclude irrelevant sites just like any other contextually targeted campaign. When advertisers find a website that performs great in a contextually targeted campaign (automatic placement...

  6. How to Expand Your Display Network Targeting Using Remarketing Information

    In order to expand your Display Network distribution, you must first run a placement performance report within your remarketing campaign. We'll continue with the example from my previous article; these are the websites we found in our remarketing...