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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social marketers, can we all agree that proxy metrics such as likes and shares are not effective at measuring true campaign performance? Testing needs to become an integrated part of the paid social strategy, particularly as more marketers begin to...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local information. Be sure each store location has its own campaign with...

  3. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Consider combining your competitor bidding with an aggressive remarketing campaign, too. Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks, data suppliers, and...

  4. Bing Ads Enhances "Change History" Page

    The Change History page gives advertisers a way to see how changes impact a campaign's performance. Changes are grouped by Campaign, then by Ad Group," Bing adds. Bing also improved the performance of the page, saying the Bing Ads team "acted on...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Here's how to create a framework for giving your SEO campaign a thorough check at regular intervals, protecting your efforts and strengthening your foundation. A few simple mini-deep dives at specific times throughout the year can dramatically...