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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Consider combining your competitor bidding with an aggressive remarketing campaign, too. Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks, data suppliers, and...

  2. Bing Ads Enhances "Change History" Page

    The Change History page gives advertisers a way to see how changes impact a campaign's performance. Changes are grouped by Campaign, then by Ad Group," Bing adds. Bing also improved the performance of the page, saying the Bing Ads team "acted on...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Here's how to create a framework for giving your SEO campaign a thorough check at regular intervals, protecting your efforts and strengthening your foundation. A few simple mini-deep dives at specific times throughout the year can dramatically...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. Instead, purchase detail reports give granular transaction details for better insights into campaign...