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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Anything Lurking the AdWords Change History? PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing their campaign performance. Initially, we started with elements within our direct control, the AdWords...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search campaigns. There are endless possibilities to use Google Analytics data to gain insights and optimize the performance of...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    Some of these tactics are contained within AdWords and a few of them discuss your mobile website experience in general. This option is basically a "suggestion" that certain ads are preferred for mobile devices, but you should utilize every element...

  5. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Campaign Performance Review Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the...