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  1. Mobile Advertising Measurement: Winning the Long Game

    A well executed advertising campaign can be extremely helpful in creating brand awareness. In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign.

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Google Shopping Campaign Switch Timeline To create a Google Shopping Campaign in AdWords, select your chosen campaign and click...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    However, because this is the easiest component to test, most companies tend to confuse the performance of the promotion campaign with the overall performance of the content. For example, if you created a PDF on the topic of running a social media...

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Campaign Are you looking to analyze marketing campaigns and their performance? Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Google released the Dashboard Analytics Solutions Gallery more...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. In its white paper, Marin gave several detailed tips...

  6. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. The gap between the two device classes has been a persistent one with this quarter’s results mirroring...