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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. The gap between the two device classes has been a persistent one with this quarter’s results mirroring...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu said. Why all the mystery around content and content performance? BrightEdge’s page-centric approach to tracking and reporting has helped some marketers...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Immediately many compared it to last year’s enhanced campaign migration. While last year’s update seemed to serve Google only, by forcing a combination of campaign types that advertisers wanted to keep separate, this update should be very...

  4. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Digital marketers can't see into the future and predict for every factor that may affect a digital marketing campaign," said Matt Ackley, chief marketing officer at Marin Software. Context Connect lets marketers evaluate search, social and display...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Query Parameter (can be based on campaign which drove a visitor to your site) Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list, performance improved dramatically.

  6. Google AdWords Adds Consumer Rating Annotations

    If AdWords has ratings for your business, and predicts that showing ratings will be beneficial to your campaign, ratings show without any setup on your part. Clicks on ratings and clicks on a business's homepage from the survey details window are...