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  1. Drive Your Clicks In-Store With Local Inventory Ads

    You can either combine local with your current shopping campaigns or create a local-only campaign. Within the campaign settings of Shopping campaigns there is a new section called "shopping channel. Here you can select whether you want your...

  2. Bing Ads Enhances "Change History" Page

    The Change History page gives advertisers a way to see how changes impact a campaign's performance. Changes are grouped by Campaign, then by Ad Group," Bing adds. Bing also improved the performance of the page, saying the Bing Ads team "acted on...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Here's how to create a framework for giving your SEO campaign a thorough check at regular intervals, protecting your efforts and strengthening your foundation. A few simple mini-deep dives at specific times throughout the year can dramatically...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Managing a keywordless campaign can be a little daunting, as it feels like you’re losing the control. Make the most of the campaign priorities to push your most important inventory. If your search queries are very brand-heavy, there is also now the...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    It is critical that you identify all potential stakeholders in the entire content marketing process prior to even starting the content ideation process to understand the feasibility of conducting such a campaign, as well as identify any issues or...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Any extra boost you can have from the author is also likely to increase the organic performance...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. Instead, purchase detail reports give granular transaction details for better insights into campaign...