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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. Google Analytics will leverage insights from paid campaigns to display impact of display...

  2. It Doesn't Matter What You Call Your Online Strategy!

    And that's the way it should be - CMOs are judged on generating revenue from their marketing budgets. PPC: Do you optimize your paid search campaigns to pay for each click? That requires content, call-to-action, email marketing campaigns...

  3. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. We have found that the most successful paid search campaigns...