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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Depending on your campaign priorities and budget, you'll likely want to use the same campaign setting for Shopping Campaigns as you...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Consistency is very important for the success of your SEO campaign.

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Are your paid search campaigns on mobile as robust as they are on the fixed web? Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. Let's take a quick look at what some of the ways brands are using this time before the Super Bowl to build momentum around...

  5. PPC Management Operations: The Ultimate Guide

    Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and optimize for best performance. These advertising options can fall by the wayside in favor of regular search network campaigns.

  6. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. YouTube is already killing it with their video ad...

  7. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. Metrics at this level include a landing page URL, campaign source, conversion rate and time on site.