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  1. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  2. PPC Management Operations: The Ultimate Guide

    Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp). When your PPC operations are set up well, account...

  3. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  4. Is Agile Marketing the Future of Search in 2013?

    Learn From Agile Project Management There's a huge amount you can learn about marketing by reading about agile project management techniques and processes. For anyone who is experienced in SEO, I would suggest that rather than trying to develop new...

  5. Focus on Who, What and How Before Crowdfunding Your Project

    Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. This requires weeks or months of preparations well in...

  6. 6 Reasons You Should Stay With Your Current Small Business SEM Provider

    When they do accept tasks, it is highly organized and usually logged into some type of project management software. Many teams will blast out content without a positive account management touch. Some strategic advice will come in the form of...