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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    But that doesn’t mean it’s time to slack off in your PPC management duties. And yet many B2B advertisers pull the plug on their PPC budget during the last weeks of the year. Some B2B advertisers might find that their business doesn’t drop off at...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. Advertisers are still adjusting to Google’s bundling of device management, and Bing may represent a more...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  4. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Ecommerce advertisers traditionally get to have all the fun. B2B advertisers need to embrace their oddball status and grab the New Year by the horns. We've known for a long time that December is a virtual black hole for B2B advertisers in most...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Babak Pahlavan, Director of Product Management at Google Analytics put emphasis on the era we live in as full of data-driven opportunities. No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips...

  7. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Advertisers can adjust PPC ads, bids (set bid adjustments), and keywords based on the audience and keywords they are targeting. Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with...