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Sit down with your client or boss and talk about the goals of your PPC campaign. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all. Some bid management platforms will actually do the statistical analysis for...
Advertisers can set bid adjustments at campaign, ad group, or keyword level. PPC marketers have had strong feelings about the enhanced campaign upgrade because it limits mobile and tablet targeting options.
In addition, there are plenty of core benefits to the One Channel design, such as the ability to scale the design and branding across different devices and screen sizes, having channels be only one click away for subscribers, and streamlined...
For the past few weeks, AdWords has held webinars to shed some light on what the new campaign structure and features will mean for advertisers. By this summer, all advertisers will need to come to terms with the new campaign structure.
Enhanced campaigns will simplify management, but complicate reporting. Campaign numbers will increasingly be less useful as more sources of clicks are lumped together, with bids modified by layered bid adjustments and extensions served up...
In making mobile campaign management simpler and more accessible, Google has removed some of the more granular controls that advertisers previously had. This is a win for the vast majority of PPC advertisers who weren’t leveraging these features...
Bid management is arguably one of the most mundane activities that a PPC manager is tasked with. That’s the rundown of PPC bid management features, folks. Manual Bid Management (Advanced) The “how” can have a major impact on time management and in...
And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. For campaign import, my favorite timesaving features...
In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new codes, are really advanced level features that move the dial on any PPC account.
But PPC management goes way beyond keywords t know where you’re going? Get these thoughts out in the open before your campaign launches – you’ll both sleep better at night. This is another question that a surprising number of advertisers answer...
Some agencies work tirelessly on bid management, but neglect this area, one of the most powerful tools in their toolbox. If this tip has you lost, check out these Google AdWords placement targeting campaign tips.
For advertisers who aren’t using fancy PPC management platforms, AdWords automated rules are the best thing since the invention of Cyber Monday. Share your favorite time-saving tips for AdWords PPC management in the comments – but any response that...
We categorized our list in four sections: AdWords interface updates, AdWords campaign management, Google SERP evolution, and Bing Ad updates. AdWords Campaign Management Make sure to send all of your sitelinks to unique URLs: AdWords launched a new...
A lot of advertisers perform campaign optimizations based solely on conversion rate or cost per conversion, choosing the ads and keywords with the best metric and calling it a day. PPC click costs aren’t the only cost to a PPC campaign.
Many Google AdWords features come with fabulous treats that help improve account performance or ease campaign management. A recent feature that allows AdWords campaigns to share budgets can help some advertisers simplify management by setting and...
PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. Are you starting your own PPC campaign and want to know how to get everything set up for optimal...
Let’s say you sell PPC management software. When it comes to the topic of retargeting, most marketers instantly think of search retargeting, which they happen to already be running at least one campaign for.
If the BBC wanted to conduct a study, they should have sought the expertise of a large Facebook ads management company with data at their disposal. It’s no different than calling Google AdWords a waste of money because a campaign targeting all...
Don’t overlook this important aspect of PPC management. But that’s because most advertisers aren't PPC professionals. But if you’re focusing exclusively on averages, your campaign is undoubtedly suffering.
Without wanting to sound overly harsh: if you had an extra hour to spend on your pay-per-click (PPC) advertising, would you use it building an Ask.com campaign or optimizing Google? I won't lie, proper management of the search partner network isn't...
