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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    But that doesn’t mean it’s time to slack off in your PPC management duties. And yet many B2B advertisers pull the plug on their PPC budget during the last weeks of the year. Consider combining your competitor bidding with an aggressive remarketing...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. Advertisers are still adjusting to Google’s bundling of device management, and Bing may represent a more...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. The tools to consolidate management of these channels simply don't exist – that or the channels...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Babak Pahlavan, Director of Product Management at Google Analytics put emphasis on the era we live in as full of data-driven opportunities. Google Analytics agreed and announced Universal Analytics Migration will (to be available "soon") enable...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips...

  7. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Advertisers can adjust PPC ads, bids (set bid adjustments), and keywords based on the audience and keywords they are targeting. RLSA uses the same remarketing lists and management as Google Display Network remarketing.