B2B SEO professionals should ensure they are receiving summary reporting data (or access to the lead management dashboards overall) in order to evaluate whether SEO landing pages are being accessed by prospective buyers and what the visitor path...
Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). It's sometimes easy to forget, with all of the feed management talk, that the content of your landing page matters to your PLA...
Some bid management platforms will actually do the statistical analysis for you. Priority of the above – what are the must-have’s for this campaign? Sit down with your client or boss and talk about the goals of your PPC campaign.
You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. Moving away from mass marketing messages to distribute unique, personalized messages and a user...
Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from. If they've taken a fraction of your overall account management time to look after, but delivery non-trivial spend and revenue, then...
AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. Referral codes for campaign tracking. One great way to find that out is to look at your analytics data...
While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put everything from bid management, to keyword selection, to ad optimization on data driven auto pilot.
At SES New York, time management was essential. When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method to helps marketers spend less time loading spreadsheets and more time making...
Jen emphasizes "Quality score is not the end of your campaign management – it is where optimizations start. Additional campaign optimization tips from Jen are available at Bing Ads Community Site. Many people don't realize that historical account...
Enhanced campaigns allow for sitelink management down to each individual sitelink. The best thing we can do is to keep sight of our core marketing objectives and begin to understand how to maintain performance with the coming changes and new...
Enhanced campaigns will simplify management, but complicate reporting. Campaign numbers will increasingly be less useful as more sources of clicks are lumped together, with bids modified by layered bid adjustments and extensions served up...
Account management is being streamlined by having desktop and mobile exist together. The individual links now exist as separate entities, rather than as one block defined at the campaign level. One campaign can hold many locations with different...
Impression share, while valuable in some cases, can provide a drastically inaccurate snapshot of your PPC campaign’s performance. Another metric, while valuable, that can provide an inaccurate look into your campaign performance.
Management is worried. Campaign Name You can either use a quality score monitoring tool such as Tenscores, or for a more detailed report with a greater degree of accuracy, use Excel and pivot tables to gain an understanding of weighted quality...
With larger accounts, campaign and performance data downloads can take considerable time. Bid management is arguably one of the most mundane activities that a PPC manager is tasked with. Manual Bid Management (Advanced)
Having seen more merchant interactions with PLAs and Google Shopping management, it's much clearer to me now why Google would approach setup this way. If you have access to your feed, and can look at past performance to identify products for best...
Campaign management and reporting. Does the word strategy refer to how to execute particular parts of the overall campaign? Or does it refer to the sum of the different parts of the campaign? Whereas in the continuous phase, the emphasis is on...
The Over-Reactor is quick to hit the panic button and get upper management to freak out over pretty much nothing. The senior management heads to Google, sees a competitor advertising via paid search and says, "Why are we not showing up there?
In order to build the most advanced enterprise SEO campaign it is important to use data to action. Moving from understanding to action: Your campaign now has all the data, you have worked out how to present it in formats fine tuned to different...
Once the copy has been made – in most cases this involves create a new page in your content management system (CMS) and copying and pasting all of the source code from the original page – simply make the change that you would like to test and save...
