In the morning of the next day you might be trying get a hold of the editor of the lifestyle section of the Seattle Times and in the afternoon you are creating seven ad variations for a Google AdWords campaign, and that same night you and the CEO...
Campaign Name You can either use a quality score monitoring tool such as Tenscores, or for a more detailed report with a greater degree of accuracy, use Excel and pivot tables to gain an understanding of weighted quality scores by campaign.
This content is the backbone of any successful SMI campaign. Therefore, an SEO must keep branding initiatives carefully aligned with an overall strategy. Your social strategy should impact all your marketing channels and campaigns.
Trends: Tie in the topics with keyword research and boost the SEO strategy. Social media editorial calendars create a cohesive layer to a content strategy that bridges the benefits of: Think about bringing in creative QR messaging on certain months...
Thus you can decide whether to bid more or revise your campaign strategy such as by shifting your focus to less competitive long-tail keywords. If your CPCs are rising, intelligence will reveal whether this is a market-wide phenomenon, or affecting...
A mobile website and keyword selection strategy will prepare your business for the year of mobile, when it finally does arrive. Use an enterprise SEO platform, such as BrightEdge, to reverse engineer Staples’ keyword strategy specific to office...
Bidding on competitor-based keywords is often a highly debated topic when it comes to paid search strategy. You must judge this campaign on results and what your cost per sale is. Regardless, there is plenty of low-hanging fruit available if this...
The key to a successful content strategy is to amalgamate several separate plans into one cohesive uber-strategy. Use Highcharts.com to visualize every part of your content strategy; from flow to author or writer workloads to ensure everything is...
The great part of this is that it allows a search strategy to be successful at a much lower rate. Despite the fact that Facebook itself appears to be having a little bit of trouble actually demonstrating to marketers why it is that they should be...
Where local search engines don't dominate but do enjoy a decent slice of market share alongside Google, they may offer a cheaper viable alternative for your PPC campaign. You may find your campaign has been more successful than you'd envisaged and...
The Keyword and Competitive Research tier is an on-going process that will expand and evolve as you venture deeper into your organic optimization strategy. The distribution of your optimized content marketing is key because it accomplishes the...
Budgets are only set at a campaign level; bids are set at ad group and keyword level. Depending on where you’d like your ads to show, you might want to consider the different types of ad formats you’d like to impose for your campaign (i.e.texts for...
While optimizing within a campaign, search managers optimize the keyword placement based on back-end performance. If DSPs look, feel and act like a search campaign, it just makes sense to leverage your search team’s unique skills to manage your DSP...
The most successful SEO campaign can provide lackluster results if the wrong keywords are targeted or the keywords are targeted in the wrong order. This is as true with organic SEO as it is with any other marketing strategy.
Once you decide how to break out your account thematically and geographically, you need to address your keyword expansion and match type strategy. It’s OK to be greedy when running an SEM campaign. Heavy reliance on broad match and inconsistent...
This is the subject I’m most passionate about as it lies at the core of a solid organic strategy and ultimately the long-term success of an organic program. Was it driven by brand terms as a result of an aggressive offline campaign that is running?
This strategy is particularly effective for campaigns with a wide number of service offering or products. More and more, clients commonly start with PPC strategies, while SEO is viewed as a medium-term strategy.
Elizabeth Sosnow (@elizabethsosnow) is a Managing Director at BlissPR and has 20 years experience in content strategy and marketing. SEO is a key component of a well-rounded inbound marketing strategy.
In addition to using social media channels like Blogging, Twitter, YouTube and Facebook to extend messaging, promote content and engage our target audience, we want to use social media to create thought leadership, consistently produce new keyword...
Keyword research is an integral part of developing a successful paid search marketing campaign. Ultimately, the keyword strategy you use for each need to reflect that. You can do all the keyword research in the world, but if you don’t complement...
