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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    This can often result in small tweaks that help improve the campaign over time or significant adjustments such as revamping an entire content strategy or even redesigning a website. Ideally, you've hired an agency or professional to manage your...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries to your general keywords. The campaign diversification process is filled with bumps, potholes, and even landmines.

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. But taking a piecemeal approach can cause a fragmented view of a...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    You can also do an outreach campaign via your social media channels to request product feedback. Then start by writing a descriptive title with a keyword or two within it. For example, T-Fal does a good job of describing their non-stick pan and its...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using...

  6. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. Content strategy can be used to achieve a number of different...

  7. 7 Content Marketing Tips to Recover From Google Penguin

    The SEO results that follow from this are mostly integrated into your referral traffic strategy, with the exception of a few technical things like keyword research. You should be SEO conscious while you do this, but the whole point is to design an...

  8. Localization for International Search Engine Optimization

    Localization can mean the difference between creating a strategy to truly connect with your audience, or simply hoping for the best with a generic SEO campaign. Not only are all of these questions part of putting together a solid marketing strategy...

  9. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    This is a great way to track a hashtag or keyword for a campaign or event. With Google Analytics Campaign Tracking, you can set up links for campaigns with UTM parameters to track the campaign. This is one of the easiest and cheapest ways to track...

  10. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. There are a few key questions you should ask yourself when examining your content strategy or when...