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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of...

  2. Forget Big Content – Small Content Is Critical to Search Success

    You need to ensure you're entertaining your audience but there is also another critical element to include in any strategy designed to win traffic from search. So, how do you go about ensuring you have a strategy filled to the brim not just with...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. But taking a piecemeal approach can cause a fragmented view of a...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    You can also do an outreach campaign via your social media channels to request product feedback. Then start by writing a descriptive title with a keyword or two within it. For example, T-Fal does a good job of describing their non-stick pan and its...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": Keywords are the root of all search marketing efforts, so knowing this information for each keyword keeps you ahead of the competition.

  6. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. Keyword research is still the same exercise in human behavior modeling and understanding how people are using...