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Other Campaign Keyword Strategy Match Types

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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries to your general keywords. But through this process you will grow as a campaign manager as you expand your...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Strategy around match types will change a bit for advertisers using RLSA. Best Practices For Strategy and Structure If a search campaign is performing well, an advertiser may want to pump this up by adding a remarketing list.