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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries to your general keywords. But through this process you will grow as a campaign manager as you expand your...

  2. Forget Big Content – Small Content Is Critical to Search Success

    So, how do you go about ensuring you have a strategy filled to the brim not just with content that "fills the gaps" but also with strategic pieces that make the most of the opportunity? The better engagement each piece gets, the closer you are to...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    The SEO results that follow from this are mostly integrated into your referral traffic strategy, with the exception of a few technical things like keyword research. So, how can you approach content marketing as an SEO strategy that's strong enough...

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Strategy around match types will change a bit for advertisers using RLSA. Best Practices For Strategy and Structure If a search campaign is performing well, an advertiser may want to pump this up by adding a remarketing list.