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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    For example, diving deep into a "boring" topic like squeezing performance from broad match keyword strategy could make a big difference in your account's volume and ROI. So much is on the minds of marketers, but often, marketers skip past boring...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    The SEO results that follow from this are mostly integrated into your referral traffic strategy, with the exception of a few technical things like keyword research. So, how can you approach content marketing as an SEO strategy that's strong enough...

  4. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Strategy around match types will change a bit for advertisers using RLSA. Best Practices For Strategy and Structure If a search campaign is performing well, an advertiser may want to pump this up by adding a remarketing list.

  5. Guidelines for Running a Successful Competitor Brand Name Campaign

    Bidding on competitor-based keywords is often a highly debated topic when it comes to paid search strategy. You must judge this campaign on results and what your cost per sale is. Regardless, there is plenty of low-hanging fruit available if this...