Research is great, but don't forget the importance of executing testing of each keyword and the weight it carries in the success of a campaign. For example, if your business provides a premium service, then a "low cost" ad title doesn't align to...
To evaluate each channel and campaign based solely on last-click conversions is not only short-sighted, it can limit the results. Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding...
Here's a closer look at how to use Google Webmaster Tools to get the most out of your SEO campaign. If you've recently launched a new SEO strategy and want to see how effective it is, one of the best ways to do that is to use the "With Change...
For my primary search retargeting campaign, I took my entire relevant keyword list and set it to broad match. However, it was even more powerful to put forth a similar strategy for search retargeting.
In other words, you need to know what your personal SEO strategy will be. Not many employees have the gumption to start a campaign alongside their regular job responsibilities but one COO who has been able to do this with the blessings of her boss...
If conversions increase, then perhaps an entire content campaign can be created around this keyword. It's time to justify your SEO strategy, your efforts and yourself. Once this is identified, obtain additional budget to create and execute on this...
Takeaway: If you've had a Page for a few years, and still only have 14 likes, then you should start refining your social strategy today. But a well-planned and researched ad campaign to gain likes from a specific niche is a great way to build real...
Years ago, your link building strategy may have consisted of generating about a thousand spammy links while playing a round of golf. It takes less time to create a good, sustainable link than it does to restart your entire link building campaign...
An attendee asked about his keyword match type strategy for a new account. Advertisers can set bid adjustments at campaign, ad group, or keyword level. PPC marketers have had strong feelings about the enhanced campaign upgrade because it limits...
A well-structured campaign will help eliminate clutter and confusion. To avoid crashing and burning on the GDN you need to establish a solid campaign structure foundation. GDN Campaign Structure Objectives
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog A campaign of four ads – the most popular featuring Stewie the intellectual 1-year-old – tops...
However, giving your entire campaign over to automated bidding at all times can have some adverse consequences. Search marketing is a channel where every little piece of the campaign can be measured. However, these things need to be experimented on...
Here are three reasons why you shouldn't stop running a paid search campaign. This leads to an incredibly complex paid search campaign that has historically led to some pretty poor paid search ads. You must run effective and scalable campaigns in...
In a campaign the size of theirs it's inevitable that those will sneak through from time to time. To give my interpretation on the study, eBay won't lose any measurable number of sales if they turn off their extremely ineffective PPC campaign...
So, just because you might be under the weather (literally) and it might be pretty cold outside doesn't mean that your PPC campaign should follow suit. Rite Aid is using a similar strategy to advertise their flu shots, but is using a more...
In fact, benchmarking is the starting point in developing a smart paid search strategy, providing insight into you what you need to do to achieve your goals and steering you away from costly tangents.
In the morning of the next day you might be trying get a hold of the editor of the lifestyle section of the Seattle Times and in the afternoon you are creating seven ad variations for a Google AdWords campaign, and that same night you and the CEO...
Officially, “Share of Voice represents the percentage of times your ads were actually shown in relation to the total number of chances your ads could have been shown, based on your keyword and campaign settings.
The individual links now exist as separate entities, rather than as one block defined at the campaign level. For advertisers planning their strategy for using enhanced campaigns, here’s the good, the bad, and the clunky in this new system.
Breaking the actual link earning process down is a really useful way of structuring the idea creation process behind any campaign as it forces the mind to reverse the "problem" you are attempting to overcome.
