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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. Conquering Content Marketing, Step 5: Measurement

    The new campaign, aimed at resurrecting British Outfitters' tainted image, was centered around an Instagram video contest that would connect user-generated content with the company's new TV ads. Lisa Hughes, a New York-based content marketer for UK...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Let's take a quick look at what some of the ways brands are using this time before the Super Bowl to build momentum around their ad campaign. Brands of all shapes and sizes need to be mindful of their audience to know how to reach them beyond the...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. While the devices are different, the end customer...

  5. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. The truth is, hashtags are widely misunderstood, misused and...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Organize the data you need to make decisions (in this order): the business, the site, the channel, the campaign. Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption...