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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. New campaign testing capabilities allow creation of draft campaigns to stage and test ideas...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform to reach more customers? It's now possible to combine the power of Custom Audience targeting with search retargeting using a...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. I've been thinking about our marketing campaign, and here it is! The campaign had been live for about two weeks, and it wasn't going well at all.

  4. Sponsored Article: Online Video Advertising - Entering Our Teenage Years

    Find out more about Vindico and the Adtricity platform. Enter Nielsen’s Online Campaign Ratings (OCR), comScore’s Validated Campaign Essentials (vCE), and Vindico’s advanced reporting (OpenPixel). And therein describes the scene for digital video...

  5. The Role of #Hashtags in Social Media and Search

    The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on each social platform. Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to...

  6. 21 Ways to Scale Content Promotion for Maximum Exposure

    Zemanta is traditionally used to get "natural looking" links from a range of unique domains, but the content discovery platform can also be an effective distribution channel. So implement a guest posting campaign when you publish your content asset...

  7. 10 Vital Steps to Building Social Influence

    The NORWHAL platform created by the Obama campaign to execute the integrated campaign strategy is well documented. The stakes may be different, however it is likely that success is as important to your business or brand as it was for Obama campaign.