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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below...

  2. Localization for International Search Engine Optimization

    Localization can mean the difference between creating a strategy to truly connect with your audience, or simply hoping for the best with a generic SEO campaign. Not only are all of these questions part of putting together a solid marketing strategy...

  3. Win Earned, Owned and Even ‘Paid’ Links With Content

    This is where a great content strategy creation process comes into play. I’ve had plenty of time to think about how that works best, both in a print and digital context, having worked in both "worlds" and while this blog isn’t a deep dive into...

  4. How to Create a Social Media Editorial Calendar

    Trends: Tie in the topics with keyword research and boost the SEO strategy. Social media editorial calendars create a cohesive layer to a content strategy that bridges the benefits of: WordPress Editorial Calendar Plugin: This gives the publisher a...

  5. A Few adCenter Tricks For Halloween PPC Treats

    Microsoft adCenter offers tips on how to adjust your PPC strategy. Microsoft's Peter Haubold suggests adding key generic terms to your site's PPC campaign, assuming you sell costumes. Using appropriate capitalization – including use of the...