Curated Content: Mammoth resource lists, extensive "best blogs in a niche" articles and weekly round ups are each examples of curated content you can publish and leverage engagement triggers to gain relevant links.
Recently released, new and powerful targeting lists can be built in Google Analytics based on advertiser-defined segments. Lists are much easier to create than through AdWords, but completely integrated.
A Swiss Army Knife of free keyword tools – one to clean up keyword lists copied off webpages or from other sources by removing numbers, punctuation and words you don't want (e.g.free"); another tool to generate all the variations of two lists of...
Below lists the top 10 most common PPC campaign mistakes that prevent companies from finding a pot of gold. Below lists how each of the four match types handle the keyword "red kite": Conversion data allows users to quickly understand the financial...
Search-based keyword lists are wildly different from the keywords you're going to use for contextual targeting. You can see what lists you're (anonymously) in, and you can opt out of appearing in any lists.
In the "Create and manage lists" section, you'll need to create three lists: There is a lot of strategy in how to design and prioritize remarketing lists. I manage the paid search campaign for ClickEquations, a SaaS platform to help people measure...
AdWords Updates: Search Ad Display URL Changes; Negative Keywords Lists by Danny Goodwin When thinking about your paid search spend or launching a new campaign, it's important to understand how latency impacts your sales.
Marissa Mayer Lists Google's Top 3 Mistakes By Danny Goodwin Measurement and tracking is at the heart of any paid search campaign. Using Microsoft Advertising Intelligence for Keyword Expansion - PPC Hero
Here is Google's definition *With broad match, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren't in your keyword lists. Search Engine Watch Forum Discussions campaign...
We'll use those concepts in a second, but first, it's important to understand that successful PPC advertising the perfect PPC campaign is composed of perfect keyword lists, ads and landing pages: Last week I provided an overview of the process pro...
Last week I demonstrated an easy method for building content keyword lists using software tools to collect words from sites for a fictional business-to-consumer (B2C) company. ExampleB2B's CMO has shrewdly deduced that she should create a pay-per...
Next week: creating keyword lists for a B2B campaign. As we recently discussed, one good keyword strategy involves using software tools to collect words from Web sites for building content keyword lists.
We'll pick up this topic next week with more examples of great keyword-targeted content keyword lists. I also suggested a method for building keyword lists that relied on intuition more than anything else.
In today's Content Advertising column, "Content Ad Campaign Keyword Strategy Revisited," David Szetela outlines a new method for building content keyword lists, that will enable you to gain ultimate control over the destinations for your ads.
Though on the surface, search Quality Score can seem complicated, it's actually pretty straightforward, since the Google algorithms have plenty of textual context (keyword lists, text ad copy, landing page content) to judge whether an ad campaign...
Yesterday, we ran part one, and today we share even more wish lists from search marketers. Integrate with analytics vendors to be able to provide CPA bidding, campaign optimization, etc to those of us who don't or can't use Google Analytics.
Most often this phenomenon occurs because advertisers use the same keyword lists for their content ad groups as they do for their search ad groups -- a definite "worst practice. You can then choose the level of detail to include -- choose Ad Group...
Last week, I provided an example of a content campaign ad group (ads and keyword lists) that demonstrated the "best practices" involving B2C -- direct-to-consumer -- advertising. So in search advertising, this keyword list would be appropriate for...
This week I'll provide an example of a content campaign (ads and keyword lists) that demonstrates the "best practices" described in previous installments of this column. Remember: match type is irrelevant in content keyword lists, so all keywords...
Create ads and keyword lists that, taken together, will match a particular theme or category. The algorithms seem straightforward and elegant: software examines words on a content network site page and examines words in your campaign's keyword list...
