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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Separate Campaigns by Regional Audience Plan for Language Translation and Localized Campaign Management And Marin said performance marketers "investing in native advertising channels should consider the levels of user engagement and interactivity...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. I've been thinking about our marketing campaign, and here it is! The campaign had been live for about two weeks, and it...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This evidence clearly shows the importance of implementing mobile advertising campaigns in Brazil. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world...

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. Let's take a quick look at what some of the ways brands are using this time before the Super Bowl to build momentum around...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. YouTube is already killing it with their video ad...

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. Metrics at this level include a landing page URL, campaign source, conversion rate and time on site.