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  1. Conquering Content Marketing, Step 5: Measurement

    The new campaign, aimed at resurrecting British Outfitters' tainted image, was centered around an Instagram video contest that would connect user-generated content with the company's new TV ads. Lisa Hughes, a New York-based content marketer for UK...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. The drafts can be either automatically applied to the campaign or used in an experiment.

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. In the left navigation under Acquisition > AdWords...

  4. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Plan for Language Translation and Localized Campaign Management If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences offers another viable solution...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. The campaign had been live for about two weeks, and it wasn't going well at all. I've been thinking about our marketing campaign, and here it is!

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    When delving into a mobile campaign in Brazil, take note that the leading operating system for smartphones is Android. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them...

  8. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Let's take a quick look at what some of the ways brands are using this time before the Super Bowl to build momentum around their ad campaign. Brands of all shapes and sizes need to be mindful of their audience to know how to reach them beyond the...