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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    This will give you a clearer picture of the type of content you should be creating (or are capable of producing) as well as increase the likelihood that your ideas will be appreciated and approved by those teams.

  2. Forget Big Content – Small Content Is Critical to Search Success

    Extracting social data is relatively straightforward and will help you paint a true picture of your audience. All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never...

  3. Pre-PPC Strategies For Launching a New Product

    With all this information, you can start to get a more complete picture of the different target markets that may comprise your earlyvangelists. After the first few interviews from a given ad campaign, you'll be able to tell if you've gotten the...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all marketers. This has become somewhat of a mantra for the marketing community ever since Google's...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Connect social media data, transaction data and other information to paint a more vivid picture of each customer to generate new ideas about whom to serve and how to best serve that person. Organize the data you need to make decisions (in this...

  6. Attention Digital Marketing Director: Read This for Your Social Media Success

    During my recent presentation at SES Toronto, I shared the ways in which executives need to start thinking about social to see the big picture of investing and reaping its rewards. You will also want to make sure that your social media monitoring...

  7. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    A (Penguin) picture is worth a thousand words: That company was helping promote some of my client's services and ended up launching a campaign in the fall of 2012. And as part of that campaign, the company decided to build links to my client's...

  8. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Separating out the search network and display network, gain a clear understanding of the big picture by looking at the macro trends across each of them. When working on day–to–day tasks it’s easy to get lost in the trees, and looking at things from...

  9. Small Business Social Media: 3 Tips to Get Started

    This picture is on the post on my website, and the content is easily pinnable. That, coupled with realistic expectations, is the pathway to a successful social media campaign. Explore each of the big five social networks and see if your competition...

  10. Is Agile Marketing the Future of Search in 2013?

    During this time I definitely feel that we've seen a significant shift toward the industry evolving in this way, with not just search marketers realizing the value, but also social, PR, content, and branding teams being integrated into the bigger...